New WGN Radio logo unveiled in Chicago Tribune (updated with additional photos)

WGN Radio - New Logo

A new WGN Radio logo, appearing in the Nov. 3 Chicago Tribune advertisement wrapping around the front and back of the paper.

Came across an interesting tweet by Kristin Decker earlier tonight, a workhorse of a producer at WGN-AM 720.

The two shows referenced by Decker are the Bob Sirott and Marianne Murciano noon to 3 p.m. weekday show and the Kathy O’Malley and Judy Markey 10 a.m. to noon Saturday show.  The advertisement, appearing in the Sunday Chicago Tribune, also showcases what appears to be a new WGN logo.

WGN Radio logo idea

Logo idea for WGN Radio, unveiled by Robert Feder on Aug. 22. Designed by Mike Waterkotte, Waterkotte Inc.

A new logo for WGN was first hinted on Aug. 22 when media journalist Robert Feder posted a mockup on his Facebook page. The “W ” appearing in the Tribune ad is very similar to the “W” shown in the Aug. 22 mockup which was supposed to represent the three phases of WGN — radio, online and new media. Public reaction to the mockup was highly critical, with many people under the assumption that the three separate and uniquely designed letters were representing one single logo for the radio station.

Also of note, the Steve Cochran Show Facebook page posted a blurb and photo showing a front-cover Sunday Tribune ad for the relaunched WGN. These Tribune ads are the first of what appears to be a promotional push for the relaunched station. Earlier this week, morning host Steve Cochran told Feder that a big promotional push would begin in the new year.

On Monday, WGN began using “Chicago’s Very Own” as their new tagline. As of now, the current WGN website continues to show the existing logo with the now extinct tagline, “The Voice of Chicago.” Along with a new lineup and re-branding, I hope will soon be a new website — I’d almost hate to see the new logo and tagline inserted onto the horrendous one they’ve been using for the last year.

[UPDATED] Additional Photos Below – click links…

The WGN advertisement wraps around the front and back of the Tribune paper. The front shows a head shot of Cochran, beneath with the words “Chicago’s Very Own returns to Chicago’s Very Own.” Further below is a new WGN Radio logo.

The inner spread includes the message:

    Chicago’s Very Own 720 WGN starts a new chapter in our long history of radio innovation. With a smart new look and a lineup of talk talent that brings you Chicago like no one else can. News, weather, sports, traffic and talk that is centered around our city, our listeners, and our legacy of being Chicago’s fencepost for conversation. Each day kicks off with new morning man Steve Cochran at 5 AM. So tune in and listen to what we started.

Beneath the message is the new WGN logo again, with the words “social media since 1924.”

The rest of the inner spread shows head shots of personalities from the Monday-Friday lineup, as well as a color head shot of Kathy and Judy with mention of their Saturday morning show.

The back spread shows a combination of current and previous personalities, including Bob Collins, Spike O’Dell and Roy Leonard.

Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *