Once upon a time, a long time ago, I “liked” the WLS-TV/ABC 7 Facebook page. For much of the duration, the page was great for providing Chicago area news, weather and any other tidbits of interest — exactly why I “liked” it to begin with.
Of late, I started becoming annoyed with pages like ABC 7, or any other, that have gone a bit heavy with encouraging their followers to “like” or “share” a given status…
I get that active social media management means you want as many people to “like” or “share” your page or the content on your page as much as possible. The level of annoyance crossed the line when I thought ABC 7 was using (deliberate or not) the sympathy surrounding the death of the 19 Arizona firefighters as part of their social media strategy…
I don’t want to see it. I’m not interested in seeing tragedy be used as a means to engage an audience. I understand such strategy happens all the time to a much greater extent in the real world, but with Facebook(!)… it especially strikes me as sleazy.