WBBM-TV/CBS 2 rolled-out new graphics during this morning’s newscast. Snapshots of the new graphics, which will be adapted by all CBS owned-and-operated stations, were leaked to NewscastStudio.com last month (showing demo screenshots for WCBS-TV, the CBS O&O in New York). KTVT-TV, the CBS O&O in Dallas, unveiled the same graphics package last week.
The new graphics are boxier and bolder. The added boxy and bold look will probably standout better for those viewing CBS 2 newscast videos on mobile devices.
The graphics used on CBS 2 so far this morning are nearly identical to the screenshots shown on NewscastStudio.com. One minor difference is the CBS 2 logo in the bottom-right corner — while the channel 2 graphic in the screenshots are gold, the channel 2 graphic that WBBM adapted is white, matching the color of the iconic eyeball.
Beneath the CBS 2 logo is a rotation of the station’s Twitter handle, Facebook handle and the URL to their website, CBSChicago.com. The “HD” stamp that was previously to the right of the logo is gone (thank goodness — bragging about broadcasting in HD in 2013, in my opinion, was the equivalent of a station still bragging about broadcasting in full color in 1997).
The theme music has also been modified, sounding slightly more amplified.
The new graphics are nice, clean, simple and modern. Most people at home probably won’t even notice the change, and that is ok. As long as they properly convey the information without being distracting, that is what is most important.