WLS’s tribute to Don Wade

With last week’s passing of legendary Chicago talk show host Don Wade, I thought it was appropriate that Bruce Wolf and Dan Proft dedicated last Monday’s show to remembering the late host (Wolf and Proft succeeded Wade and his wife Roma late last year on the WLS-AM 890 morning show).

On Friday, Robert Feder noted that the station would air a special two-hour tribute to Wade, which aired earlier today from 1 to 3 p.m. Unfortunately, I was not around a radio at the time so I was unable to listen, but a Facebook post by Feder earlier tonight caught my attention.

The millions Don Wade made for WLS in his lifetime weren’t enough? They’re running commercials during his two-hour memorial tribute. #classless

While I’m not as offended by it as Feder is, if it’s just the same, I don’t like it any better than he did. At the same time, I would have been more shocked if commercials had in fact been omitted those two hours (WLS is owned by Cumulus Media… which says everything you need to know).

If anything, I’m more appalled at the scheduling the show for a Sunday afternoon. People are more likely to be in their cars when out and about running errands on a Sunday morning. Not that people aren’t listening to the radio on Sunday afternoons, but when you consider the Bears game was on from noon to 3 p.m. yesterday, how many people were likely going to hear it in the first place?

At the very least, the station should podcast the tribute on their website (after removing the commercials, of course), and then promote the hell out of it all over the air all this week.

Stay classy, Cumulus.

ADDENDUM – 9/19/13:
WLS posted the Don Wade tribute on their website, commercial free. WLS news anchor John Dempsey hosted the special broadcast, while several WLS personalities (present and alum) joined in to share their thoughts. To the credit of WLS, it was an awesome broadcast well worth the listen, giving me the opportunity, for the first time, to sample the personality of a younger Don Wade before his news/talk days. Dempsey did an outstanding job, in what I imagine was a difficult circumstance, after having worked with Don and Roma for five and a half years.

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