Veteran sports radio host Mike North is back, full-time, reports ChicagolandRadioandMedia.com. North will co-host the Fox Sports Radio morning show “Fox Sports Daybreak,” 5 to 8 a.m. CT each weekday. The program airs nationally via syndication, though there is no Chicago outlet for his program or for Fox Sports Radio. Anyone caring to listen to his show can listen via iHeartRadio or at FoxSportsRadio.com.
This move is North’s first prominent radio role since leaving WSCR-AM/670 The Score in the summer of 2008. Since leaving the Score, North has found ways to stay busy with various projects, including two full-time television morning show stints, one at Comcast Sports Net and the other at WBBM-TV/CBS 2, with his former Score “Monsters of the Midday” co-host Dan Jiggetts. North has also been a regular weekend/part-time host at Fox Sports Radio.
Personally, I wasn’t much of a North fan for most of his second half of his run at the Score, primarily because by then, I think he became too comfortable, and perhaps, let his success get to his head. That said, I remember enough of him from his days as a midday solo host and his “Wise Guys” afternoon days with Doug Buffone, so I do understand the appeal he used to have.
The online hatred for Mike North has been intense, and I admit, I am guilty of that some 10 years ago, when I was younger and more immature. He didn’t kill babies or steal money from the Salvation Army bucket. At worst, he’s a guy who was loud and obnoxious who sometimes came across as a braggart. Various bits such as his “bookie priest,” “Fritzy’s night on the town” and “Caucasian Man” were more head-groaners than anything close to resembling comedy.
I think much of the angst against North was that by the time he and Jiggetts split as a team, his popularity slowly began to diminish. Despite his diminishing performance, he was still perceived as a golden jewel at the station, completely untouchable due to his pull with many advertisers. While not worthy of the malicious ridicule he often received — much of it from the ChicagoSportsFan.com message board — he did plenty to set himself up as a punching bag with some of his ridiculous segments and for his blatant refusal to adapt his on-air style long-after it was obvious that his approach was no longer appealing.
I’m happy for North. Despite any of the negatives associated with him as an on-air host, that shouldn’t disqualify him from getting another job somewhere else. I hope his time away from full-time radio has given him the opportunity to learn that in order to stay relevant in this medium, you have got to be willing to change with the times — even if that means allowing a program director, who you may or may not like, to actually coach or manage you.
At the end of the day, North’s gig is with Fox Sports Radio — remove the “Fox Sports” branding from it and you are left with a Clear Channel operated cluster of syndicated shows occupied by many B or C level personalities airing on a cluster of small to medium-size market stations throughout the United States.
I don’t mean to diminish the value of North’s new role. I hope he makes the most of it and takes it 100% seriously. However, the Fox Sports Radio morning show is nowhere close to being at the same level of prominence or relevance of ESPN Radio’s “Mike & Mike” — or of anything else currently airing on the Score.